Website visitor tracking is an integral part of any pay per click advertising campaign. Without a tracking system in place, the ads would simply be pointless because there won’t be a way to track if they’ve been driving traffic to the intended site at all. When an advertiser is unable to monitor the progress of his ads, it would be as if he was throwing a blind investment. With a website visitor tracking code, it would be very easy to know if the advertiser’s website has been getting the traffic it wants. Then, there will be solid basis for any plan to improve or altogether change the existing ads based on the information provided by a website visitor tracker.