After Fred and his buddy had read a few reviews on the web, about how to gain several vertical inches in their jumps for playing a better game of basketball, they took all of the info that they had gleaned from the web, and introduced it to the basketball coaches of the high school. As soon as the coaches had assessed the Vertical Project Report, they knew that they wanted to purchase the program and implement it within the school’s basketball players, giving them incentive to get the team to the state finals. They were successful at creating a more competitive game, which won them their goals!